New look shows there's a host of things to see in the city's museums.
Connecting Cambridge with past, present and future is the theme behind the latest rebranding of University of Cambridge Museums (UCM).
The museums’ team rebranded to bring together the eight university museums and Botanic Garden more cohesively.
The move has included producing 30,000 copies of a new leaflet and giving the UCM website a fresh look. The leaflets are now available at each of the museums, the Botanic Garden, the Tourist Information Centre and at other points across the city.
Verity Sanderson, Marketing and Press Coordinator, University of Cambridge Museums, said in her latest blog: “It has been a process of discovering what we want to portray, choosing various creative concepts and developing identity as a group of eight university museums which works in partnership with Cambridge University Botanic Garden.”
The new-look leaflet also gives details of three other Cambridge museums that the UCM work closely with – Cambridge Science Centre, the Cambridge Museum of Technology and the Museum of Cambridge – reflecting the variety of institutions open to the public within the city.